DAVID VARGAS

How did you attract the audience for your magazine for your music publication? Before anything i studied the types of things that my target audience will be interested in. I studied the places which my older target may appeal to like Latin clubs therefore i will advertise my magazine in latin clubs like LA BOMBA, MANGO and LATIN FLAVA. the magazines will be distribute for the first time free of charge so that they can get to know the magazine and in future the will buy the magazine. Also from experience i know that my younger target will endure from free cd's and chart list of the latest music so i have made sure that i will use this too attract my younger target audience. So for the younger target audience i will attract them buy advertising my magazine at 16+ clubs mainly in seven sisters and south London as i know that this is where you will find many young Latinos. Also the color scheme is black and red this goes with the name Explosion, this speaks to my audience because the colors are relatively noticeable and these colors when advertised on posters will turn many heads.

My magazine will also be advertised on websites more visited by young adults such as Face book and Myspace. The colors will attract them to click on the link and browse the website. The colors where chosen because they resemble the Latin culture more. When you think of a latin country you think of vibrant colors and, my magazine will try to use this to its advantage and every monthly issue will have a separate color scheme also the website will be updated and will match the color scheme of the magazine. the separation of colors every month will give the magazine a recognizable trade mark and the magazine will be known for the creative idea of the funky color scheme. People will start to recognize the magazine more.